To compliment the five year construction for the new Washington State Convention Center Addition.
User Experience / Design / Development / CMS
We initially segmented our audiences to focus on structuring the website appropriately. Detailed information architecture and wireframes ensured a solid foundation. We then made it very simple for the client to curate their content from the Content Management System (CMS). Another main goal was to facilitate data collection during the construction phases, making quick implementation of Marketo forms fundamental.
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