THE REQUEST
Full Website Redesign with Interactive Storytelling
A global company with the world's best inventors and cutting edge inventions. Ironically their website didn't reflect their core values.
A global company with the world's best inventors and cutting edge inventions. Ironically their website didn't reflect their core values.
Incorrectly plagued as a "Patent Troll" gave us a great challenge. We helped rebuild their brand by creating an interactive timeline experience. This new story gave their brand the backing it needed to showcase their successes, many of them helping to solve world problems.
Through a series of UX methodologies we solved their website architecture issues. We combined, removed and revamped content into user friendly sections. Proper 301 redirects were put in place to preserve their search rankings too.
To help bring additional value to the brand, staff interviews were an important part of the content strategy.
We created a series of pre-defined content blocks. We take great pride when designing a content management system. We worked closely with the client and shipped a product that allows them to publish content with coding knowledge.
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