THE REQUEST
An Experience To Set Global Good Apart
To create a unique and engaging experience that tells their story and helps them to spread their helpful technologies worldwide.
To create a unique and engaging experience that tells their story and helps them to spread their helpful technologies worldwide.
The technology pipeline needed to be a central focus, ultimately giving potential commercialization partners an inside look of each project status. This data was originally kept within an excel spreadsheet. To make this document helpful we spent time analyzing, organizing, and digitizing. Our client was beyond excited with the outcome.
Information needed to be presented in an easy-to-digest format. Global Good is tackling very complex problems in entirely new, innovative ways. To match their creativity, Digital Mullet spent time researching competitors and establishing unique functionalities for increased content consumption. Mixing up content with nested imagery inside of our design added the necessary flare for users and potential partners..
Interactive scrolling and eye candy never hurts, so we presented Global Good’s two technology models as opposing objects and had them animate on screen. Communicating their different approaches was a joint effort between our visual designer and UX teams. The final product was a great success!
Buried within the Intellectual Ventures website, Global Good's largest digital problem was visibility. Instead of redesigning a page within the IV website framework, we designed and developed a unique landing page. This page stands out among the clutter and delivers a strategic experience. The new website launch saw large increases in traffic as well as a boost in contact form submissions from potential commercialization partners around the world.
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